About Us
Our mission is to refresh the community.
Upstreet Craft Brewing started as most beer companies do — a few buds sitting around slugging back homebrew and talking big game of dropping it all to open a brewery of our own. Before we knew it we were in too deep to turn back and just kept going until we began to see the light at the end of the tunnel. Turns out it was the best idea we ever had.
Truth be told, this whole ride really started years ago when Hogie brewed his first batch of beer. He kickstarted an obsession back in 2006 that would drive him to create hundreds of batches, brewed in kitchens, barns, backyards and basements; some great ones, some “interesting” ones, and some crazy ones. Many people have tasted Hogie’s homebrews over the years, and his party trick became something of a local legend.
It wasn’t until a few years later when we all got together that the pieces all started falling into place and things began to escalate quickly. We had no idea what we were doing, still don’t really, but planning and support from a lot of amazing people have helped us face countless challenges that popped up along the way.
Today, Upstreet is a B-Corp certified company with three locations across two provinces, a line of craft sodas, and beer on shelves in all four Atlantic provinces. We hope to continue to grow and refresh our communities.
2006 Hogie’s first batch
2014 Mitch, Hogie and Joey decide to open a brewery
2015 Upstreet opens, the beer flows
2015 First staff pic taken - the Upstreet OGs.
2015 We deliver our first run of bottles.
2016 The first Upstreet Day
2016 Happy 100th Brewday!
2016 More tanks = More beer
2016 The Do Good Fund was created
2016 Upstreet Day #2: The Growing Fam
2016 Silver and Gold
2016 Upstreet wins Atlantic Canada Social Enterprise Award from Startup Canada
2016 Upstreet wins Charlottetown Chamber Emerging Business Award
2017 Upstreet becomes PEI's first Certified B Corporation
2017 East Coast Craft Soda launches
2018 DOUBLE GOOOOLD!
2018 We open our second location
2018 Can you believe?
2018 Our third Upstreet day!
2018 We open our third location - and it's tasty.
Hogie turned his love of beer into a love of brewing, making beers for weddings and family events that would later turn into our flagships.
Islanders Mitch, Hogie and Joey decided they would risk it all on a crazy idea to open a brewery with a focus on community and sustainability – and are we ever glad they did.
Upstreet officially opened its doors on June 26, 2015 with 3 flagships, a 91 seat taproom, and a helluva lot of spirit. June 26th has since been known as Upstreet Day.
The Original Gangstas that started it all.
In October 2015, we purchased our first bottler and excitedly made our first delivery to Oak Tree liquor store.
From humble beginnings..
On April 25, 2016, we brewed our 100th batch of beer and we just had to celebrate how far we’ve come, and how far we aspired to go.
We never hoped beyond our wildest dreams that in one year, we would need to expand to keep up with demand. But on May 6, 2016, we added new tanks to increase production and supply our beer to Prince Edward Island and Nova Scotia.
We’ve since expanded two more times to keep up with growing demand.
A portion of the proceeds of every Do Gooder APA sold supports local community and arts initiatives through the Do Good Fund.
Growing fast and growing close!
At the Atlantic Canadian Beer Awards, we took home a silver medal for the DeNovo I and gold for our Flipside Series Black IPA. It was our first win, but not our last!
Winning this award helped cement Upstreet as a leading purpose-driven business in Atlantic Canada.
We were so pumped. And dapper. Just look at that cap.
We went on to win the award for Retail Excellence in 2017.
In 2017, Upstreet became the first business on Prince Edward Island to gain B Corp Certification.
Certified B Corporations are part of a global movement of leaders that find innovative new ways to use business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
Find out more here.
We launched our line of organic, all-natural craft sodas inspired by the flavours of PEI, which are now available in all 3 Maritime provinces.
We won a gold for Eighty Bob and a gold for our Amber Saison from our Flipside series at the Down East Brewing Awards!
On March 16, 2018, we officially opened the doors of our second location, Craft Beer Corner. Located on the corner of Queen and Kent in downtown Charlottetown, we’ve got 24 taps of local beer + kombucha – and the craziest bathrooms around.
Our first canned beer hit the shelves of the Taproom and Craft Beer Corner in May of 2018. 6-Packs of Commons, Do Gooder, Rhuby Social and singles of Neon Friday made their debut just in time for the warm weather.
As is tradition, we closed our doors on June 26th to give our fam some much needed time to relax and have a beer.
We opened the doors to Upstreet BBQ Brewhouse on October 11, 2018. In Partnership with Bill Pratt of Chef Inspired Group of Restaurants, Upstreet BBQ Brewhouse brings authentic southern style BBQ together with delicious craft beer brewed in-house. Whether you’re grabbing a quick lunch, sitting in for supper, or grabbing a pint with friends, Upstreet BBQ Brewhouse is the ultimate hangout.
Certified B Corporation
In 2016, Upstreet became the first business on Prince Edward Island to gain B Corp Certification.
Certified B Corporations are part of a global movement of leaders that find innovative new ways to use business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems.
There are more than 2000 Certified B Corporations in over 120 industries and 40 countries with 1 unifying goal – to redefine success in business.
Upstreet Swag
Our Beer
