Careers: Sales and Brand Experience Lead

Sales & Brand Experience Lead – Upstreet Craft Brewing

Location: PEI
Type: Full-Time

About Us

Upstreet is a creative, people-centered beverage company with a mission to bring people together. Whether it’s over a craft beer, a Rewind Cocktail or a refreshing non-alcoholic beverage — our products are designed to create moments that matter.

We’re grounded in community, driven by quality, and focused on building meaningful relationships. Now, we’re looking for someone who shares those values to help grow our presence and represent our brand in bars, restaurants, retail spaces, and events.

The Role

As our Sales & Brand Experience Lead, you’ll be the face of Upstreet in the field – connecting with retail partners, bars and restaurants while bringing our brand to life through activations and events. This is a relationship-first role focused on growing sales, supporting our partners, and helping make sure Upstreet shows up in the best way possible—every time.

What You’ll Do

Build Connections.

• Grow relationships with existing accounts and find new opportunities to collaborate with like-minded businesses.
• Train staff so they’re excited to pour, promote, and talk about our products with confidence.

• Support retail marketing and increase visibility where it counts.

Create Moments That Matter.

• Plan and support brand activations, events, and promotions that bring our products to life.
• Collaborate with retail partners, bars and restaurants to create memorable experiences that boost brand engagement.
• Be the life of the party at festivals, community events, and retail promotions—always spreading that Upstreet vibe.

Fuel the Future.

• Share insights from the front lines to help shape our strategy.
• Spot trends, track performance, and contribute to new product ideas.

• Identify emerging trends and customer needs to proactively adapt our approach. 

What You Bring to the Table

We’re not looking for someone who just “does the job.” We’re looking for someone who lives our values:

You accelerate change – You ask questions, seek better ways, and embrace new ideas with curiosity.
You nurture trust – You’re reliable, transparent, and bring respect into every conversation.
You bring joy – You light up rooms, celebrate wins, and find fun in the everyday.
You own your impact – You take pride in your work, your time, and the spaces you share.
You inspire imagination – You push boundaries, solve problems, and believe there’s always a way forward.

Experience-wise, you’ll need:

• A degree or diploma in Business, Marketing, Communications, or related field
• 2+ years experience in sales or customer-facing roles (ideally in beverages, retail, or hospitality)
• Comfort with Word, Excel, Email and other digital tools
• A valid Class 5 driver’s license and the ability to travel
• Ability to lift up to 50 lbs
• A flexible schedule that includes evenings/weekends when needed 

Why Join Upstreet?

We’re a creative, people-centered beverage company that’s proudly rooted in Atlantic Canada. We do things differently—on purpose. We believe in connection, culture, and building something meaningful together. We offer:

• • Flexible hours: Full time, mostly days, with some evenings and weekends.

• Competitive Compensation: $46,000 – $54,000 

• Vacation: 3 weeks paid vacation

• Perks Galore: Discounts, health and dental benefits, and a staff wellness program, because we care about your well-being.
• Be yourself: Upstreet is more than just a workplace—it’s a place where you can bring your whole self to work, make a difference, and have fun doing it.

Ready to Apply?

If this role sounds like your kind of vibe, we’d love to hear from you.
Send your resume and a quick note telling us why you’re a great fit through our Indeed listing.

Let’s build something great together.

Being you at Upstreet

Upstreet is a creative, people-centered, beverage company. This means we celebrate our diverse communities and the individuals that make this place wonderful. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone’s place. 

If you require accommodations during any part of the recruitment process, please let us know as soon as possible. You may request an accommodation by messaging us through Indeed. Any information you provide regarding your need for an accommodation will be kept confidential and will only be shared on a need-to-know basis in order to facilitate the accommodation process.