Friday, meet Neon.

A supercharged series of one-offs so loud on the hops it pushes flavour and aroma all the way into next weekend. Neon Friday beers are never shy, always energetic, and may just cause a dance party.

Neon Friday’s getting a fresh new look for a fresh new brew. Our label designer Jud Haynes came up with the sweetest retro design ever, with a new take for every new Neon this year.

First up: Session IPA, landing this Friday! Here are the deets:

Featuring Amarillo, Cashmere and Motueka hops, Session IPA has lime and melon aromas with hints of tropical stone fruit and tangerine. With a reserved hop bitterness, this beauty has a soft and pleasant, fluffy mouthfeel. 4.5%/25IBU and deliciously easy drinking, grab this one on tap, in cans, and in growlers/crowlers in the Taproom and Craft Beer Corner this Friday, available on tap at Upstreet BBQ Brewhouse, and in cans in the private liquor stores in Halifax shortly after.

We’re celebrating at Craft Beer Corner from 5-7pm with a Daytime Disco featuring Bradford Rooney (Dennison)!

Live it Neon.