Though Covid 19 has changed the way they celebrated, it couldn’t put a damper on Upstreet’s community spirit for their 5th anniversary.
Upstreet Craft Brewing, a B-Corp certified beverage company located in Charlottetown, ran a campaign called Cheers for Charity PEI in which they asked Islanders to tag charities and organizations that do good in their community. The winner would receive a $5000 donation to the charity of their choice. They had over 50 nominations of well-deserving charities – so many that they decided to expand the prize to include two more donations of $2500.
The $5000 donation was awarded to PEI Family Violence Prevention Services, nominated by McGregor and Currie Jewelry. Danya O’Malley, Executive Director of PEI FVPS highlighted the importance of supporting organizations that rely heavily on fundraising efforts, “We are thrilled to be the winners of Upstreet’s Cheers For CharityPEI contest! This is a timely contribution as certain fundraising avenues are on hold due to Covid19. We appreciate the warm support we receive from the community and our work depends on donations like this. These funds will go directly to front line crisis services for those impacted by violence. This support is felt most by the women and children who use our services.”
A donation of $2500 was also given to the Upper Room Food Bank nominated by Sara Nuesch, and the Canadian Mental Health Association – PEI Chapter nominated by Tessa Rogers.
Executive Director of the Canadian Mental Health Association PEI Chapter Treena Smith says the donation will help the organization in its new shift to offering virtual services.
“We were so pleased to find out that we were nominated and chosen as a recipient for Cheers for Charity PEI. COVID-19 has placed an extraordinary burden on our ability to fundraise, as well as interesting barriers to providing service. This money will go a long way in ensuring that we can continue to create and maintain more virtual means of providing service to people living on Prince Edward Island.”
Upstreet CEO Mitch Cobb says the last few months have been difficult, but being able to pay it forward has helped. “We’re such a community-oriented company, and to have to cancel all of our 5-year anniversary plans because of the pandemic was heartbreaking. Giving $10,000 to Island charities that have helped so many members of our community these past few months has made it easier.”
Marketing Manager, Upstreet Craft Brewing
T: 902-394-5734 E:firstname.lastname@example.org
Photo (L to R): Danya O’Malley, Executive Director and Lindsay Merrill, Development Coordinator.